Patterns

Our patterns are shapes taken from our symbol and reassembled to create abstract forms that create impact. They’re playful, bold and perfect for attracting the eye to messaging.

Pattern spectrum

We have 2 styles of pattern to help create impact in communications. Our spectrum ranges from ‘playful’ to ‘storytelling’.

Playful Patterns

Playful patterns can be used to represent each mode or placed together for attracting attention. They’re best used for promotions on digital applications.

The symbol components can be stretched and cropped to any size. The patterns should always be black, set against one of our core colours.

Cooking Exercising Cleaning Working Gardening Comfort Entertaining Storing

Storytelling patterns

Structured patterns are be used to represent abstract stories such as sale or Christmas.

The symbol components can be aligned and overlaid to create abstract shapes that symbolises your story. The patterns can be black or white, set against one of our core colours.

Examples in use

Here are some examples of how we use our minimal patterns on digital applications.