Brand
Strategy
Our brand strategy is at the heart of everything we do. It summarises what we believe and why we exist. It’s the foundation for every piece of communication we create.
Brand purpose
This is why Klarstein exists in a nutshell.
Keep this in mind when creating assets.
Brand personality
These are the main aspects of how we present Klarstein to the world. It’s vital to how we look and sound. When you’re creating assets, keep these three points in mind.
Brand behaviours
This is how we bring our purpose to life. It’s how we action our brand on a daily basis.
Understand your audience
We understand our audience and communicate with them on their level.
Spot opportunities
We identify the right opportunities to improve our products, services and internal processes and make them happen.
Make good choices
Take responsibility for our products, society and environment.
Stay connected
We maintain communication across all departments, teams and partners.
Design principles
Always follow these principles when designing / sourcing products. If in doubt, refer back to these and test your work against them.
Make it relevant
Make products and services that are simple and intuitive to use for our customers.
MAKE IT DESIRABLE
Make products and services that people want. Ensure they’re innovative, distinctive and cool.
MAKE IT RELIABLE
Make products that last by choosing good materials and working with trusted partners.
MAKE IT CONSISTENT
Make smart products that work together and connect to our customers world